The work
My journey
How I went from a university graduate to leading a team at FIFA, and some of the highs and lows along the way.
By Harry Lowe · 5 min read
Football.
Powered by analysis.
Learn how professional analysts read the game, put it into practice on real matches and build a portfolio of your work.
The Portal.
Lessons and practical tasks for anyone who wants to analyse football the way professional analysts do, whether you are starting out, studying the game or developing your career in the professional game. Each one takes a single area of the game, shows you an example and gives you a task to practise it on a match of your choice.
In The Portal now
Swipe for all four
Available
Career
Get Started in Football Analysis
What the job involves, the skills it takes and how to start building them.
Available
Reports
Build your first match report
Take one mechanism and build it into a report page.
Available
Match analysis
Playing Out From the Back
How a team builds from its own goal, and how to analyse it.
Data
Your first data chart
From the practice dataset to one clear chart.
Coming soon
The post-match report
One clear page for the staff after the game.
Clips players remember
A short, annotated clip reel for one player.
Set pieces: the analysis sheet
Log and explain one team’s set-piece routines.
What we are building
Analyse the game
the way elite
analysts do.
Practical learning that shows how analysts watch, question and explain football at the highest level. Then a place to practise it, build work that shows what you can do and learn from people doing the job.
- 01Education.
Lessons and tasks built on how analysis is done in professional football.
- 02Development.
A space to share your analysis and improve it alongside other analysts.
- 03Portfolio.
An environment to build a body of work you can put in front of potential employers.
- 04Elite practitioners.
Feedback from people working in the professional game, and exposure to elite-level professionals.
The Club opens in early 2027. Membership is paid. Prices released soon.
Joining the waitlist is free, with no payment and no commitment.
Membership supports your development; it does not guarantee work.
Break down the game.
Ten areas of the game. Choose one to see what is happening, how it happens and why it matters.
Area 1 of 10
01
Building from the back
- What
- The goalkeeper and defenders keep the ball under pressure to start an attack from deep.
- How
- Centre-backs split wide, a midfielder drops to receive, and short passes draw the press before the ball is played past it.
- Why
- Drawing opponents forward creates space further up the pitch while the team keeps control of the ball.
Start the lesson in The Portal →
In The DebriefE18 How teams build from the back
The Debrief.
Practical examples with a resource to use in your own development, alongside stories and updates from my work and the analysis industry. Also sent as an email newsletter.
Explore The Debrief →Post 1 of 5
Up next
Football explained
How To Spot A Tactical Change
A manager can change the plan without a substitution. It shows first in where the players stand.
By Harry Lowe · 5 min read · pilot draft
Analysis explained
What goes into a match report
What a report gives the staff, what goes inside it, and one mechanism taken from description to solution.
By Harry Lowe · 7 min read
The work
What an analyst does at a tournament
Understanding the tactical strategies and trends of a tournament, across multiple teams and matches.
By Harry Lowe · 5 min read
The Club
Join The Club
Learn from the people doing the job, share your work, get feedback and build a portfolio that shows what you can do.
By Harry Lowe · 6 min read
The Club.
A place to learn, grow and share your analysis. Members will have access to learning resources, share their work and give each other feedback, and build a portfolio they can show to future employers.
The Club is in development. Register now to help shape what it offers first.
For more information on The Club,click here →
01
Learn.
Access to learning resources and practical tasks built on how analysis is done in the professional game.
02
Share and improve.
Share your work and resources, and give and receive feedback on each other’s analysis.
Planned · not open yet
03
Build a portfolio.
Build a body of work over time that you can present and showcase to future employers.
Planned · employment is not guaranteed
Join The Club.
Register as a founding member and join the waitlist on The Club page.
The Club opens in early 2027. Membership is paid. Prices released soon.
Joining the waitlist is free, with no payment and no commitment.
Membership supports your development; it does not guarantee work.
The Club opens in early 2027. Membership is paid. Prices released soon. Joining the waitlist is free, with no payment and no commitment. Membership supports your development; it does not guarantee work.
Send your questions
Got a question?
Ask anything about analysis: how analysts break down a game, tactics, the industry, or how to get into it. Your questions shape the next lessons and tasks, and selected ones are answered on social media and in The Debrief.
Send your questions →